Take German expat Lena*, a leggy blonde: she noticed that since moving to Zurich, she has not been hit on much in bars.“I mainly get approached by Spanish guys,” she admits, adding that she thinks Swiss men must be too arrogant or too scared to speak to women.Specialising in personal introductions to remarkable people, Vida Consultancy’s exclusive matchmaking service is designed to help you find your life partner; someone compatible not just physically, but also with shared values and life goals.Working with a matchmaker enables you to continue dealing with your busy work schedule and personal commitments, while we take over the time-consuming partner search and vetting process.
But this ‘no effort’ mentality is a mistake when it comes to dating the Swiss.Impressed by this apparently rigorous approach, Ms Fontaine, 44, rang up to enquire about joining and a consultant invited her to an interview, not at the company’s registered offices in the City of London but at the Charing Cross Hotel on The Strand.‘I thought it was a bit strange but was quite happy because it was on my way home,’ says Ms Fontaine. She was given his email address and sent him a message. They emailed her some more details, for a man with a Persian-sounding name, who was 56 and worked in financial investments.They met at 5pm in the upstairs bar and spent an hour and a half talking about what she wanted in a partner.‘I asked her about the sort of men they had on their books and she told me she had two men immediately in mind for me. I asked specifically if these men were looking for a quick fling or a long-term relationship and she said, “If they’re paying upwards of £500 for membership, then they’re looking for a relationship.” ’She then enquired about meeting Tim but was told that he was now in a relationship and had come off their books. A strange email exchange ensued in which he informed her in pidgin English that while he was ‘very happy and excited to meet a person of such attractive profile’, he was ‘only a novice in the single life’.Speaking to The Local, Trea Tijmens, owner of dating, matchmaking and date coaching service Success Match, says it takes effort to meet the Swiss – and even longer to engage in a trusting relationship.“If love doesn’t happen instantly, we are disappointed and are out of there,” the dating expert says, emphasizing that investing time pays dividends.When it comes to dating in Switzerland, online forums are full of expats crying out for tips on meeting the ‘reserved’, ‘conservative’ or ‘unapproachable’ Swiss.