She and her team recently received a three-year grant from the National Science Foundation in September to continue her research.
The 1,462 grant is the largest in the Department of Communication’s history.
"Online dating is one of the most popular ways for single Americans to meet a romantic partner, behind being introduced to someone by a friend or family," Tong says. Slatcher is an associate professor of psychology at Wayne State and Hancock is a professor in the Department of Communication at Stanford University.
"We're interested in looking at how new online dating technology affects the ways people initiate relationships and the ways they make decisions; when they decide who to date, and whether or not to pursue the relationship." Tong is collaborating on her interdisciplinary study with Dr. Tong's eight-student research team at Wayne State conducts their experiments in the Online Interaction Lab in Manoogian Hall, analyzing daters' survey responses and eye tracking data.
In 2015, the online referral business is booming and companies like Yelp and Angie's List have created an entire industry based on people’s desire to do their due diligence before making daily social or economic commitments.
This is not a faceless corporation but instead a kind community with a leader passionate about improving the lot of its users.
Now, more than ever, people use technology to help them make decisions.
Which restaurants to eat at, which stores to shop at, and which brands to buy.
A great diversity of online dating services currently exists.
Some have a broad membership base of diverse users looking for many different types of relationships.